Privacy & Cookie Policy

1. Who is the Data Controller?

Alanoud S.A., with registered offices at [insert address], in its capacity as data controller ("Alanoud"), which can be contacted at privacy@alanoud.com, informs you, in accordance with EU Regulation No. 679/2016 on the processing of personal data ("GDPR"), that it processes the personal data provided by you ("Data") when you purchase or enjoy Alanoud products or services, contact Alanoud, or register and create a personal account on the website www.alanoud.com (“Alanoud Website”), according to the terms set out in this privacy notice (the “Privacy Notice”).

When you visit and purchase a product at Alanoud’s physical stores, your Data may also be processed by the local Alanoud entity that operates the relevant store and manages sales, acting as an independent data controller. For information on the countries where Alanoud has stores and the relevant legal entity managing each store, please visit the Alanoud Website or contact Alanoud as per the details in Section 9. You may also consult the privacy information notice of the local legal entity managing your preferred Alanoud store, available in-store.

2. What Data are processed?

Alanoud collects and processes the following Data:

• Your identifying Data, such as name, surname, date of birth, identity document details, number of family members, and any images shared with Alanoud.

• Your contact information, including postal/shipping address, telephone number, and e-mail.

• Details of your purchases and services used, including spending, items purchased, and customer status.

• Payment information for online and in-store purchases.

• Activities performed on the Alanoud Website or the Alanoud Web Application (e.g., personal account usage, wallet, redemption of any associated digital products). Alanoud may also use cookies and other tracking technologies to collect certain information automatically, such as IP address or URL origin. For more information, please consult the Alanoud Cookie Policy.

• Any other information you provide when requesting assistance or to benefit from Alanoud’s services.

If you provide personal data relating to a third party (e.g., family members or gift recipients), please ensure they consent to the processing by Alanoud and inform them of the purposes, modalities, and their privacy rights, providing them with a copy of this Privacy Notice.

3. How and when Data are collected and processed?

Alanoud collects your Data when you:

• Visit one of Alanoud’s stores

• Browse the Alanoud Website, including registering and accessing your personal account

• Make purchases online or in-store

• Use the Alanoud Web Application to trace purchased products, claim or transfer ownership, or redeem associated digital products

Data is processed in paper and electronic form in compliance with technical and organizational security measures defined by applicable law.

4. Why Data are processed?

Alanoud processes Data for the following purposes:

Contractual Purposes – To manage sales, provide after-sales services (including returns, guarantees, and customer support), maintain your online account, provide clienteling, virtual showroom, and e-concierge services, manage online chat and newsletter subscriptions, and handle feedback requests.

Legal Purposes – To comply with legal obligations and conduct any “Know Your Customer” activities.

Marketing Purposes – With your prior consent, to send communications about Alanoud’s products, services, and activities via electronic or paper means, and for market analysis.

Profiling Purposes – With your consent, to analyze habits, interests, and preferences to offer personalized services and targeted marketing communications, including sharing with related companies within the Alanoud group for a unified experience.

Marketing Related Legitimate Interest Purposes – To provide services aligned with your preferences and send relevant marketing communications, surveys, and service enhancement requests, while balancing your interests.

Business Legitimate Interest Purposes – To defend legal claims, manage technical operations of the Website and Web Application, prevent fraud, complete corporate transactions, or anonymize data for statistical analysis.

5. Legal basis for processing

• Contractual and Legal Purposes – Mandatory to provide requested products or services.

• Marketing and Profiling Purposes – Not mandatory; require prior consent, which may be withdrawn anytime.

• Marketing and Business Legitimate Interests – Based on Alanoud’s legitimate interest, balanced against your rights; you may object at any time.

6. Data retention

Data is retained only as long as necessary for the purposes described:

• Contractual & Business Purposes – Duration of the contract/service plus 10 years; newsletter data retained until unsubscription.

• Legal Purposes – Retained per legal limitation periods.

• Marketing & Profiling Purposes – 7 years from last purchase or contact.

• Marketing Related Legitimate Interest – 7 years from last purchase, subject to your right to object.

After expiry, data is deleted, aggregated, or anonymized permanently.

7. Data communication and transfer abroad

Alanoud may communicate necessary Data to:

• Employees handling processing (CRM, IT, retail staff)

• Consultants, professional and technical service providers

• Companies within the Alanoud group, including stores and franchisees

• Public entities, banks, or third parties involved in corporate transactions

Data may be transferred outside the EEA in compliance with GDPR articles 45 and 46. You have the right to request information about where your data is stored and the measures for its transfer.

Your Data is not publicly disclosed.

8. Your rights as a data subject

You may access, verify, update, amend, delete, or block your Data; object to its processing; restrict processing; request data portability; or lodge a claim with the competent Data Protection Authority.

You can exercise your rights by:

• Contacting Alanoud via email (privacy@alanoud.com)

• Adjusting privacy settings in your personal account on the Alanoud Website

• Submitting a request at the store where data was provided or to your Alanoud Advisor

9. Contacting Alanoud

For questions, concerns, or to exercise your privacy rights, contact privacy@alanoud.com.

The designated Data Protection Officer (DPO) is also available at privacy@alanoud.com.

10. Changes and updates

This Privacy Notice is effective from the date indicated above. Alanoud may update it due to legal or operational changes. Updates will be posted on the Alanoud Website.